Sustainability refers to practices that meet current needs without compromising the ability of future generations to meet their own needs. It involves balancing economic, environmental, and social factors to ensure long-term well-being and resource preservation.

Our food system faces challenges such as unsustainable agricultural practices, food insecurity, and inequitable access. While it produces abundance, it often prioritizes profit over health and sustainability, indicating a need for comprehensive reform to ensure long-term viability.

Sustainable products have been exploding in popularity with more options than ever, but still overshadowed by "conventional" practices. Consumers now need to drive demand towards a more sustainable future by avoiding conventional goods and using more sustainable products.